Archive for the ‘Social Media’ Category

There’s a what for that?

March 5, 2010

If you haven’t already heard this, it’s about up there with “Got Milk?” Apple’s iPhone uses programs or “applications” and has been advertising the heck out of it with the “There’s an app for that” tag line.

I just installed a new app on my iPhone that lets me broadcast LIVE video and audio. I just made my first LIVE broadcast from my car. Well, it wasn’t really from my car, and I wasn’t really driving it at the time – through the magic of technology, it just looks that way. I mean, we all know that driving with a cell phone to your head is now illegal and if that is, well streaming live video from you cell phone while driving must be illegal to, right? Anyway, back to the point.

I’m out and about and connected to nothing but airwaves and I can, from my cell phone, broadcast live video and audio, to anyone, anywhere in the world who has a computer and high-speed Internet. I don’t know if you caught that. I can broadcast a reasonable quality video image with sound from anywhere my cell phone gets 3G access to any number of people with computers and Internet access, anywhere in the world. That’s LIVE to ANYWHERE on EARTH from me.

Now, you may say “so what”. Well, you got me there. I’m not sure what yet. But I do know this. This is a significant event. It’s only been possible since December 2009 on the iPhone (without hacking). Back to “so what”. I think this falls into the “build a better mousetrap and the world will beat a path to your door”. The mousetrap has been built. It will be interesting to see what creative people will find to do with this technical ability. I’m going to be trying to come up with things that businesses can do with it. Do you have any ideas? Please share them with me, I’d love to know where you think the value might be. In the mean time, please check out my first live video at: http://bit.ly/ajlPnu

Horribly behind…

October 13, 2009

Ever miss an airplane departure?  How about a bus?  Or maybe just a ride home?  It’s not a good feeling.  And it’s the one I have right now.  Being in the technology business for as long as I have, you think I’d learn how to accommodate constant motion.  But nooooo.  I get distracted by the change in weather, the change in seasons, or the annual rush of holiday shopping.  Sometimes I just get busy with working and living.  Apparently I didn’t see the technology Mack truck heading towards me.  One distracted minute you think you’re up on what’s happening and the next, WHAM!  You’re left standing at the jetway, the bus stop, or on the sidewalk with a sinking feeling in the bottom of your stomach that you’ve been left… behind.

The first post I made here is an account of where I am with my business relative to the social media revolution.  I’m just now getting a feel for what’s been going on (apparently while I slept).  A friend of mine sent me a link today to a YouTube video that is basically mind-boggling.  Here’s an example of social media in action – telling us about social media (is that redundant?).

Anyway, sit back and prepare to have your mind blown for 4½ minutes.  Also be ready with your pause and rewind buttons; the statistics come at you so fast, that if you’re like me you’ll need to replay them a few times.

First, enjoy… http://bit.ly/5uy2h2  and the newer addition http://bit.ly/cFourc  (if an ad appears on the lower half, hit the X in the corner of it).

Second, let me know what you think.

P.S. – since I posted this I have found additional relevant info; please check back as I will add more here as I discover it; below I have listed some of it…

– A Slide deck from David Gillespie titled “Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)” http://bit.ly/2jEbSy

Time to be social?

September 30, 2009

I have always taken a “wait and see” approach to any type of technology while always learning everything I can about the value some new thing has. I have never liked product, company, or technology promises that don’t deliver.  Driven by curiosity, I like to understand a product completely – to take it apart, put it through its paces, and explore its features in-depth (my parents really enjoyed this when I was young).

Web sites have been around for a while now – most business people understand that there is a reason to have one, but there is still much debate about when (yes, really) to do it and what it would do for them.  Believe it or not, it seems like we are at a point where the web site will no longer be the focal point on the Internet for a business.  While some folks are still renewing their Yellow Page ad’s and supporting their local newspapers (I don’t see newspapers surviving much longer), we may already be at a point where a company’s web site has moved to the backseat – and “social media” has become the driving force for a businesses public presence.

I seek out the VALUE of any given tool.  When color monitors came out my comment was “yea, that’s really cool, but what good is it; what can it do for me?”  What I wanted to understand was – what could a color monitor allow me to do that a green or amber screen couldn’t.  At the time – not much.  It took several years before the software developers caught up with the hardware.  When they finally did, color enabled something to be done in a significantly better way.  Then having a color monitor could be justified – then it had VALUE.

So, here we are in last quarter of 2009.  People have been texting, my spacing, face booking, blogging, linking-in, and tweeting for some time now.  Is it all a bunch of hooey?  Where’s the value?  My answer to these questions may not be obvious, but if you’re reading this, you may have an idea of where I’m going.  Read on.

I always like to “eat what I cook”.  When it comes to technology, “I am my own guinea pig”.  So I’ve been watching and listening to all the clatter about these things and working to find the value.  It seems to me that we’ve finally reached critical mass.  Now is the time to get involved with what is loosely being called “social media” (see http://en.wikipedia.org/wiki/Social_media).  Here’s where I saddle up and put on my guinea pig costume.  I have bought books, read on-line, and met with marketing and social media experts to discuss these topics.  There is a whole bunch of noise out there right now.  Much is in flux.  It is unclear which or what will survive the current smattering of tools in this arena, but one thing is becoming clear – I believe that from now forward, anyone in business better start spending some time getting up to speed on social media, at least to the point they are using the current basic tools.

Stay tuned.  I’ve jumped into the deep end and I haven’t resurfaced yet.  Hopefully I’ll be able to catch my breath soon and begin the process of documenting what I’m going through.  It will probably involve some pain and some parts won’t be all fun… but I’m getting the feeling that doing this now may be timed about right.

I’m certainly not the first to discover “social media”  and I’m sure nowhere near the last.  Others have been on the bleeding edge for a long time now.  Maybe you don’t know what all this stuff is about either and feel very lost just reading this article.  I hope to tackle this subject from many angles as I try to implement them in my business.  Please join me as I try to figure out what value this latest technological craze has and how to use it to make business work better.